Among the components of a statement, first and foremost, honestly express your sympathy and compassion for the loss of life.

A view commonly held among the cognoscenti in crisis management circles is that most organizational crisis are self-inflicted.

This article was appeared in AASA Magazine on March, 2022.

This article is last article, #8, in the series on Strategic Communications for Superintendents.

This article is #7 in the series on Strategic Communications for Superintendents.

This article is #6 in the series on Strategic Communications for Superintendents.

This article is #5 in the series on Strategic Communications for Superintendents.

This article is #4 in the series on Strategic Communications for Superintendents.

This article is #3 in the series on Strategic Communications for Superintendents.

This article is #2 in the series on Strategic Communications for Superintendents.

This article is #1 in the series on Strategic Communications for Superintendents.

A predictable touch point with families builds trust. The same frequency creates a structure and reassures families.

Savvy Public Relations Practitioners Fare Best in a Crisis Part I of a series on leading in the time of COVID.

When some people will like what you have to report and some will not, the key to communicating is authenticity.

Lead with honesty by reporting the results of surveys and answers to frequently asked questions.

Messaging during times of uncertainty and fear should be personal and on the hyperlocal level.

To manage information and build relationships follow these three primary principles.